Why Performance Measurement + Reporting Is Not Optional
Introduction Performance measurement and reporting is a cornerstone of corporate performance management. The performance measurement and reporting process consists of...
Month: July 2022
For Your Business, Data Protection Is S.M.A.R.T.
Introduction Data protection is a big deal. Your company's security and your ability to meet compliance requirements are at stake....
When Data Meets Buyer Personas: The Power of Personalization
Introduction Data can help your business grow. In fact, it's one of the only ways to make sure your marketing...
Enabling Personalization Through eCommerce Analytics
Introduction Personalization is one of the most important, yet complex, aspects of eCommerce. It's not enough to simply give your...
5 Tips For Digital Transformation
Introduction Digital transformation is a journey. It's not a destination, but rather a never-ending path full of twists and turns....
Why Businesses Must Optimize for Mobile
Introduction The mobile era is here and it's not going anywhere. People are using their phones for everything from booking...
The Importance of Technology Infrastructure In Business
Introduction Working remotely has become a common practice in the workplace. People can work from home, coffee shops and even...
Environmental Sustainability for Dummies
Introduction You may not have realized it, but you're a part of the environment. You are one small piece of...
A Guide To Unlocking The Power Of Predictive Analytics
Introduction Predictive analytics is a relatively new area of study, but it's already being used in many areas of everyday...
Advertising Sustainability: How Marketing and Advertising Can Drive Change
Introduction Having worked as a marketing expert for nearly twenty years now, I've seen a lot of things. I've seen...
